![]()
V1 Projects is a creative studio founded by Tori Simokov, a Brooklyn-based graphic designer and writer who authors a travel newsletter called Window Seat.
V1 Projects is a creative studio founded by Tori Simokov, a Brooklyn-based graphic designer and writer who authors a travel newsletter called Window Seat.
🪄FEATURED
PROJECTS
10. Kingsford x Ben Baller
11. X by Glenmorangie
12. Windows 11 x Kerwin Frost
13. Hubspot x King Saladeen
14. Pepsi Dig In
15. Health-Ade
16. Fenty by Rihanna
17. W Hotels
00. Misc. Projects
11. X by Glenmorangie
12. Windows 11 x Kerwin Frost
13. Hubspot x King Saladeen
14. Pepsi Dig In
15. Health-Ade
16. Fenty by Rihanna
17. W Hotels
00. Misc. Projects
PEPSI DIG IN
2021
To celebrate Black-owned restaurants & Pepsi’s Dig In initiative, the legendary Chef JJ Johnson collaborated with designer/entrepreneur Sheron Barber on a limited edition knife bag & carrier that dropped on Pepsi Dig In Day on November 6th, 2021.
My role as the lead strategist was to aid Pepsi in generating awareness for their Dig In initiative, which provides support to Black restaurateurs. I built the product & content strategy, which provided chefs & cooking connoisseurs with a high-design utility item & centered the story of Chef JJ’s Harlem restaurant, FIELDTRIP. The result was a sell-out moment for Pepsi, cultivating meaningful awareness that contributed to the future success of Black restaurateurs & restaurants.
My role as the lead strategist was to aid Pepsi in generating awareness for their Dig In initiative, which provides support to Black restaurateurs. I built the product & content strategy, which provided chefs & cooking connoisseurs with a high-design utility item & centered the story of Chef JJ’s Harlem restaurant, FIELDTRIP. The result was a sell-out moment for Pepsi, cultivating meaningful awareness that contributed to the future success of Black restaurateurs & restaurants.
NTWRK Episode
Behind-the-scenes video courtesy of Sheron Barber
V1 Projects is a creative studio founded by Tori Simokov, a Brooklyn-based graphic designer and writer who authors a travel newsletter called Window Seat.
FEATURED PROJECTS
PRESS
EDITORIAL
NEWSLETTER
︎ ︎ ︎ ︎ ︎︎
© V1 PROJECTS INC.