You’re here because you want a brand that travels well & feels like home.
“V1” It marks the point of no return, and for me, the start of building something on my own terms. After a decade of building brands and leading creative strategy at the highest levels, I left my corporate job to design a new version of success: one rooted in clarity, autonomy, and purpose.
Today, this studio helps founders, writers, and creatives do the same: define their voice, trust their instincts, and launch brands that are ready for new heights. Because when you’ve reached V1, staying on the ground isn’t an option.
“V1” is an aviation term: the speed at which taking off is no longer optional.
OUR STORY
As the founder of V1 Projects, she helps brands and creators turn vision into impact through sharp strategy and standout design.
She’s also the creator of Window Seat—a twice-weekly love letter to the art of traveling well read by editors, celebrities, and tastemakers around the world.
Tori Simokov helps good ideas look, sound, and feel as brilliant as they are.
meet the FOUNDER
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BRAND STRATEGY
BRAND IDENTITY
GRAPHIC DESIGN
STEP 01
The V1 Process
HOW IT WORKS
Discovery
We start by getting to know you—your goals, your audience, and what’s getting in the way. After our intro call, you’ll receive a custom proposal, timeline, and project quote. Once the 50% deposit is received, we’ll lock in a start date.
Strategy
Before we design, we clarify. We’ll define your positioning, audience, and market context to guide the creative direction. Then we’ll present 1–2 moodboards or directions that set the tone for what’s to come.
STEP 02
Design
With strategic alignment in place, we bring the brand to life—creating a visual identity that reflects your voice and goals. You’ll receive a full brand presentation with context and rationale behind each creative decision.
STEP 03
Refine
With strategic alignment in place, we bring the brand to life—creating a visual identity that reflects your voice and goals. You’ll receive a full brand presentation with context and rationale behind each creative decision.
STEP 04
Launch
Your brand is ready for takeoff. You’ll receive all final files in both editable and web-ready formats, plus a brand guidelines document to help you stay consistent as you grow.
STEP 05
