WHO WE ARE
V1 Projects is an independent creative studio specializing in brand design, editorial strategy, and storytelling-led visuals that resonate.
The studio exists to help founders, writers, and creative brands articulate who they are—visually, emotionally, and strategically. Everything we create is rooted in narrative, shaped by experience, and executed with intention.
WHAT WE BELIEVE
A good brand tells a story, but a great brand makes you feel something.
Design should reflect you, not trends.
Strategy and aesthetics are not separate, they’re inseparable.
WHAT WE OFFER
Brand Strategy
Brand Identity
Graphic Design
Creative Consultation
Meet the Founder
As the founder of V1 Projects, Tori Simokov helps brands and creators turn vision into impact through sharp strategy and standout design.
She’s also the creator of Window Seat, a twice-weekly love letter to the art of traveling well—where editorial storytelling meets real-world intel, read by editors, celebrities, and tastemakers around the world.
Before launching her own practice, Tori spent a decade leading strategy for global brands in media, hospitality, and tech. Today, she brings that expertise to clients who want to build something with depth, whether it’s a brand, a launch, or a story that actually sticks.
WHY CHOOSE US
Strategic Vision
Timeless Design
Cultural Fluency
Meaningful Results
With a decade of experience in editorial, branding, and digital storytelling, we don’t just make things look good—we make them make sense. Our work is rooted in clarity, narrative, and purpose, helping you define what you stand for and how to communicate it with impact.
Everything we create is built on strong aesthetics, thoughtful restraint, and a deep understanding of how design influences perception. Our visual identities are editorial, elevated, and tailored—not trendy or templated.
Our work lives at the intersection of good taste and real traction. Whether it’s a travel newsletter, a merch line, or a pitch deck, we tap into cultural currents that matter—and make sure your brand resonates in the right rooms.
We don’t just hand you a logo and wish you luck. We walk with you through strategy, design, launch, and growth. Every project ends with tools you can use—and a brand you actually believe in.