Brand Identity
Graphic Design
Anastasia Souris Ghiam
BUSINESS
SERVICES
Personal Identity & editorial platform
A fashion and lifestyle tastemaker known for her clean, curated aesthetic and her instinct for making everyday style feel effortless.
YEAR
2025
Anastasia Souris Ghiam is a fashion and lifestyle tastemaker known for her clean, curated aesthetic and her instinct for making everyday style feel effortless. She chooses pieces, places, and experiences with intention, and her audience follows her for that exact clarity of point of view.
The identity draws from her natural instinct for editing: long, lean typographic lines echo the clarity she brings to her closet, while utilitarian details nod to the garment labels and textures that shape her point of view. The palette feels wearable, the layouts clean and poised. The system is designed to feel streamlined and effortless, a visual mirror of what her wardrobe (and now her newsletter) offers: endless inspiration, and the reminder that style is simply the art of choosing with intention.
Content Pillars
Where Anastasia shares the pieces, routines, and discoveries that shape her life, from style and beauty to travel and home. It’s her space to highlight what’s working, what she’s loving, and the small shifts that make everyday living feel a little more intentional.
EVERYDAY ESSENTIALS
Her signature styling series, offering a look into how she puts outfits together for real life. She shares her thinking, her process, and the pieces she gravitates toward, making the everyday act of getting dressed feel simple, intuitive, and inspiring.
LET'S GET DRESSED
A dedicated deep dive into all things denim: fit guides, styling ideas, vintage finds, and the pairs she reaches for again and again. It’s a go-to resource for anyone looking to build a thoughtful, timeless denim collection.
THE DENIM EDIT
Anastasia Souris Ghiam is a fashion and lifestyle tastemaker known for her clean, curated aesthetic and her instinct for making everyday style feel effortless. She chooses pieces, places, and experiences with intention, and her audience follows her for that exact clarity of point of view.
The identity draws from her natural instinct for editing: long, lean typographic lines echo the clarity she brings to her closet, while utilitarian details nod to the garment labels and textures that shape her point of view. The palette feels wearable, the layouts clean and poised. The system is designed to feel streamlined and effortless, a visual mirror of what her wardrobe (and now her newsletter) offers: endless inspiration, and the reminder that style is simply the art of choosing with intention.
Anastasia Souris Ghiam
BUSINESS
A fashion and lifestyle tastemaker known for her clean, curated aesthetic.
Personal Identity & editorial platform
SERVICES
Brand Identity
Graphic Design
Year
2025
Content Pillars
Content Pillars
A dedicated deep dive into all things denim: fit guides, styling ideas, vintage finds, and the pairs she reaches for again and again. It’s a go-to resource for anyone looking to build a thoughtful, timeless denim collection.
THE DENIM EDIT
Her signature styling series, offering a look into how she puts outfits together for real life. She shares her thinking, her process, and the pieces she gravitates toward, making the everyday act of getting dressed feel simple, intuitive, and inspiring.
LET'S GET DRESSED
Where Anastasia shares the pieces, routines, and discoveries that shape her life, from style and beauty to travel and home. It’s her space to highlight what’s working, what she’s loving, and the small shifts that make everyday living feel a little more intentional.