Brand Identity
Graphic Design
Merchandise Design
EV Salon
BUSINESS
SERVICE
Networking event series
EV Salon is an invite-only space for handpicked connections.
YEAR
2024—Present
EV Salon is a new kind of networking that brings the joy of an intro email to life in a zero-agenda room full of smart, cool women vetted by Erika Veurink. It’s the old boys club playbook, only this time, it’s all about connecting cool, smart women in curated spaces. There is also a Cohort extension: a month-long workshop for entrepreneurs to deep dive into their business, refine their offerings, and connect with 20-ish fellow female business owners shaping their portfolio careers.
EV Salon needed a brand that felt as sophisticated and serendipitous as the events themselves. I created the full brand identity, drawing on themes of understated elegance and emotional resonance to reflect the energy of the room. Since launch, I’ve remained the design partner for every physical touchpoint: from matchbooks and tote bags to branded popcorn pods and custom chocolate bars. Every detail is crafted to feel intimate, elevated, and unmistakably EV.
VIEW THE WEBSITE
"Working with Tori, as someone who has strong ideas of what she likes but no idea how to translate that into design, was the best decision I ever made for my personal brand. Her work is personal, ownable, and always elevated. She just might be the most-referred person in my network because once people have a taste of V1 Projects, they're just as evangelistic as I am."
ERIKA VEURINK
FOUNDER
EV Salon is a new kind of networking that brings the joy of an intro email to life in a zero-agenda room full of smart, cool women vetted by Erika Veurink. It’s the old boys club playbook, only this time, it’s all about connecting cool, smart women in curated spaces. There is also a Cohort extension: a month-long workshop for entrepreneurs to deep dive into their business, refine their offerings, and connect with 20-ish fellow female business owners shaping their portfolio careers.
EV Salon needed a brand that felt as sophisticated and serendipitous as the events themselves. I created the full brand identity, drawing on themes of understated elegance and emotional resonance to reflect the energy of the room. Since launch, I’ve remained the design partner for every physical touchpoint: from matchbooks and tote bags to branded popcorn pods and custom chocolate bars. Every detail is crafted to feel intimate, elevated, and unmistakably EV.
EV Salon
BUSINESS
EV Salon is an invite-only space for handpicked connections.
Networking event series
SERVICES
Brand Identity
Graphic Design
Merchandise Design
Years
2024—Present
