Brand Identity
Graphic Design
Let's Get Dressed by Liv Perez
BUSINESS
SERVICES
Personal Identity & editorial platform
A personal style journal where Liv documents what she’s wearing and how she’s thinking about fashion in real time.
YEAR
2025
Liv Perez is a podcaster and style correspondent whose work sits at the intersection of fashion, culture, and everyday life. She has a gift for breaking down style in a way that feels intuitive and grounded, bringing clarity to everything from getting dressed in the morning to understanding what makes a trend worth trying. Through her podcast, interviews, and thoughtful reporting, she offers a point of view that is informed, curious, and always rooted in real-world wearability.
The branding for Let’s Get Dressed grew from the idea of a personal journal: a world that feels like Liv’s own style diary, inviting readers into fashion as a daily ritual as a shared experience. The design blends paper scraps and handwriting textures with modern digital cues to mirror how style inspiration actually lives today: digital precision with analog charm—half Notes app, half scrapbook. Outfit stories lean on clean digital compositions with text overlays and cutouts, while product roundups introduce layered polaroid frames, torn edges, and tactile moments. Together, the system forms a cohesive archive that’s modern yet nostalgic, a digital scrapbook of style, storytelling, and evolving taste.
Content Pillars
Liv shares the things she’s genuinely using, loving, or recommending right now, from beauty to basics to the little upgrades that make everyday life feel better. It’s her ongoing stream of discoveries, favorites, and the products she keeps coming back to.
LIV'S LIST
Her real-time look at the outfits she’s building and the pieces she’s reaching for. It’s part inspiration, part personal diary—a window into her thought process as she puts looks together for work, weekends, events, and everything in between.
WHAT I'M STYLING THIS WEEK
Liv’s how-to’s, practical advice, and thoughtful breakdowns—from building a wardrobe to navigating modern life with clarity and ease. Plus, essays, reflections, and anything she wants to explore more intimately with her readers.
THE GUIDEBOOK
Liv Perez is a podcaster and style correspondent whose work sits at the intersection of fashion, culture, and everyday life. She has a gift for breaking down style in a way that feels intuitive and grounded, bringing clarity to everything from getting dressed in the morning to understanding what makes a trend worth trying. Through her podcast, interviews, and thoughtful reporting, she offers a point of view that is informed, curious, and always rooted in real-world wearability.
The branding for Let’s Get Dressed grew from the idea of a personal journal: a world that feels like Liv’s own style diary, inviting readers into fashion as a daily ritual as a shared experience. The design blends paper scraps and handwriting textures with modern digital cues to mirror how style inspiration actually lives today: digital precision with analog charm—half Notes app, half scrapbook. Outfit stories lean on clean digital compositions with text overlays and cutouts, while product roundups introduce layered polaroid frames, torn edges, and tactile moments. Together, the system forms a cohesive archive that’s modern yet nostalgic, a digital scrapbook of style, storytelling, and evolving taste.
Let's Get Dressed by Liv Perez
BUSINESS
A personal style journal where Liv documents what she’s wearing and how she’s thinking about fashion in real time.
Personal Identity & editorial platform
SERVICES
Brand Identity
Graphic Design
Year
2025
Content Pillars
Liv’s how-to’s, practical advice, and thoughtful breakdowns—from building a wardrobe to navigating modern life with clarity and ease. Plus, essays, reflections, and anything she wants to explore more intimately with her readers.
THE GUIDEBOOK
Her real-time look at the outfits she’s building and the pieces she’s reaching for. It’s part inspiration, part personal diary—a window into her thought process as she puts looks together for work, weekends, events, and everything in between.
WHAT I'M STYLING THIS WEEK
Liv shares the things she’s genuinely using, loving, or recommending right now, from beauty to basics to the little upgrades that make everyday life feel better. It’s her ongoing stream of discoveries, favorites, and the products she keeps coming back to.