Brand Identity
Brand Strategy
Content Strategy
Since Tuesday
BUSINESS
SERVICES
Newsletter & editorial platform
A love letter to our inner monologues, giving you permission to say the thing you’ve been thinking all along.
YEAR
2025
Since Tuesday began as a creative outlet, but it quickly became something more: a way to stay curious and connected in a world that moves fast and often feels like too much. At its core, it’s a love letter to our inner monologues, giving you permission to say the thing you’ve been thinking all along.
The identity leans on timeless typography, but with small disruptions—a stretched ligature here, a softened edge there—that echo the way Susie turns ordinary observations into something more resonant. Paper textures carry through as recurring symbols, tying the brand to the language of correspondence: personal, nostalgic, always inviting response. The system is designed to feel lived-in and enduring, a visual reflection of what the newsletter itself promises: connection, curiosity, and the relief of realizing someone else has been thinking the same thing all along.
Content Pillars
This is the heart of the newsletter—personal reflections and inner monologues turned outward. These pieces explore identity, nostalgia, growth, and the small, slippery feelings that don’t always have a name. The writing is led by curiosity and anchored in the kind of sharp, specific noticing that makes readers feel seen.
Inner monologue
Recs here feel like a DM from a friend with great taste, not a brand deal or press release. These posts deliver roundups of what she's reading, loving, using, or thinking about with specificity, wit, and zero pretension. Whether it’s the best thing she bought last month or a line from a book that rearranged her brain, these lists are honest and a little chaotic in the best way.
CURATION & RECS
From Thirties on Thursday to future reader roundups or collaborative lists, this vertical centers the power of shared insight gathered from people who are living the questions, too. It’s about bringing others into the conversation and making meaning together. The tone is welcoming and always led by genuine interest in how others are navigating the same stretch of life.
SHARED EXPERIENCE
Since Tuesday began as a creative outlet, but it quickly became something more: a way to stay curious and connected in a world that moves fast and often feels like too much. At its core, it’s a love letter to our inner monologues, giving you permission to say the thing you’ve been thinking all along.
The identity leans on timeless typography, but with small disruptions—a stretched ligature here, a softened edge there—that echo the way Susie turns ordinary observations into something more resonant. Paper textures carry through as recurring symbols, tying the brand to the language of correspondence: personal, nostalgic, always inviting response. The system is designed to feel lived-in and enduring, a visual reflection of what the newsletter itself promises: connection, curiosity, and the relief of realizing someone else has been thinking the same thing all along.
Since Tuesday
BUSINESS
A love letter to our inner monologues, giving you permission to say the thing you’ve been thinking all along.
Newsletter & editorial platform
SERVICES
Brand Identity
Brand Strategy
Content Strategy
Year
2025
Content Pillars
From Thirties on Thursday to future reader roundups or collaborative lists, this vertical centers the power of shared insight gathered from people who are living the questions, too. It’s about bringing others into the conversation and making meaning together. The tone is welcoming and always led by genuine interest in how others are navigating the same stretch of life.
SHARED EXPERIENCE
Recs here feel like a DM from a friend with great taste, not a brand deal or press release. These posts deliver roundups of what she's reading, loving, using, or thinking about with specificity, wit, and zero pretension. Whether it’s the best thing she bought last month or a line from a book that rearranged her brain, these lists are honest and a little chaotic in the best way.
CURATION & RECS
This is the heart of the newsletter—personal reflections and inner monologues turned outward. These pieces explore identity, nostalgia, growth, and the small, slippery feelings that don’t always have a name. The writing is led by curiosity and anchored in the kind of sharp, specific noticing that makes readers feel seen.