Zando offers a new model to connect inspiring authors to the audiences they deserve—and helps readers find new books to love. We work with a select group of beloved public figures, platforms and institutions, publishing a carefully chosen slate of books that reflect those partners’ authentic passions and interests.

SJP Lit came to me ahead of the launch of their Substack newsletter, Yours, SJP Lit, to create a cohesive visual identity for the platform. They needed branding and graphics that felt fresh yet aligned with their existing aesthetic—a Substack-native look that could live comfortably within the broader SJP Lit universe, helmed by Sarah Jessica Parker. I designed custom editorial dividers, an “About” graphic to introduce the brand, and supporting assets that gave the newsletter a clear visual voice from day one.

SJP Lit

BUSINESS

SJP Lit is an imprint from Sarah Jessica Parker and Zando.

Boook publisher

SERVICES

Brand Identity
Graphic Design

Years

2025