Presentation Design
Snapchat Storytelling
BUSINESS
SERVICE
Brand Partnerships
The Storytelling team at Snapchat builds integrated marketing narratives—turning platform insights and creative strategy into compelling packages for sales teams to take to market.
YEAR
2024—Present
I was brought on as a freelance designer to support the Storytelling team in transforming high-level marketing narratives into visually stunning, sales-ready pitch decks. These decks were created to equip the Sales and Partnerships teams with compelling, platform-native stories that aligned with Snapchat’s biggest cultural and commercial moments—from tentpole campaigns like New Year’s Eve and CES to verticals like beauty, dating, and home.
My role involved interpreting integrated marketing strategies, brand voice, and platform insights into sleek, engaging presentations that balanced creativity with clarity. Whether positioning Snap’s value across paid vs. organic strategies or tailoring narratives for specific brand categories, my work helped shape the visual language and storytelling structure that powered multi-million dollar partnerships and platform adoption.
"Quote about Tori is going to go here."
JUSTIN STERNBERG
HEAD OF CLIENT STRATEGY, SNAPCHAT
EV Salon is a new kind of networking that brings the joy of an intro email to life in a zero-agenda room full of smart, cool women vetted by Erika Veurink. It’s the old boys club playbook, only this time, it’s all about connecting cool, smart women in curated spaces. There is also a Cohort extension: a month-long workshop for entrepreneurs to deep dive into their business, refine their offerings, and connect with 20-ish fellow female business owners shaping their portfolio careers.
EV Salon needed a brand that felt as sophisticated and serendipitous as the events themselves. I created the full brand identity, drawing on themes of understated elegance and emotional resonance to reflect the energy of the room. Since launch, I’ve remained the design partner for every physical touchpoint: from matchbooks and tote bags to branded popcorn pods and custom chocolate bars. Every detail is crafted to feel intimate, elevated, and unmistakably EV.
EV Salon
BUSINESS
EV Salon is an invite-only space for handpicked connections.
Networking event series
SERVICES
Brand Identity
Graphic Design
Merchandise Design
Years
2024—Present
