Diana-May came to V1 Projects with a clear aesthetic and a growing audience—what she needed was a brand world to match. The work began with strategy: defining her voice, her values, and the editorial territory she wanted to own at the intersection of fashion and travel.

The first challenge was naming. Diana needed a newsletter name that held both worlds equally; not fashion with a travel reference, not travel with a style angle, but something where the two were genuinely inseparable. After extensive exploration, we landed on Somewear: a single word that fuses 'somewhere' and 'wear' into one effortless mark. 

The visual identity followed from the strategy rather than running parallel to it. The personal brand mark, Lady Diana May, is set in a high-contrast editorial serif with the authority of a fashion house nameplate. The Somewear wordmark pairs serif and script in deliberate contrast, the two letterforms connecting in a single fluid stroke that traces the arc of a departure. Editorial and personal, structured and in motion. 

Somewear by
Lady Diana May

BUSINESS

A warm, well-curated letter from the friend who always knows where to go, what to wear, and how to make ordinary life feel exceptional.

Personal Identity &
editorial platform

SERVICES

Naming
Brand Strategy
Content Strategy
Brand Identity
Graphic Design

Year

2026

Content Pillars

Reflects her broader perspective on lifestyle, curiosity, and living well. It captures the moments, discoveries, and reflections that shape her daily life and creative inspiration. Through these stories and recommendations, she shares the experiences, rituals, and small luxuries that make everyday life feel more thoughtful, joyful, and intentional.

TASTE & PERSPECTIVE

Explores fashion as an extension of everyday life and travel. She shares her evolving personal style through outfits, seasonal dressing, and fashion discoveries, offering inspiration that feels polished yet effortless. The content emphasizes real-life wearability, showing how personal style adapts to different places, occasions, and experiences.

PERSONAL STYLE IN MOTION

Explores travel as a source of discovery, inspiration, and cultural experience. Through thoughtful recommendations and firsthand travel moments, she highlights the cities, destinations, and places that shape memorable trips and meaningful experiences. The focus is on helping readers discover where to go, what to do, and how to experience a destination with intention and style.

PLACES WORTH GOING