V1 PROJECTS is an independent creative studio led by Tori Simokov, a graphic designer & creative strategist specializing in minimalist, meaningful brand design.

Featured Projects



︎Branding & identity 
︎Merchandise design
︎Packaging design
︎Print collateral
︎Menu & book design
︎Social design
︎Presentation design
︎Illustration
︎Creative strategy

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Photo by McGuire McManus



Tori Simokov


is a brand designer & creative strategist who specializes in bold minimalism and meaningful design. Drawing from her artistic sensibilities and decade-long career in strategic marketing, she aims to create work that both visually captivates and speaks with genuine intention.

She also authors the bestselling newsletter ‘Window Seat’ on Substack. She is based in Brooklyn, NY.

V1 is
  • The first version of a design
  • The “decision speed;” during takeoff, the point at which an aircraft must continue it’s ascent into the sky, no matter what


Special interests

  • Aviation
  • Nintendo
  • Boutique hotels





V1 PROJECTS is an independent creative studio led by Tori Simokov, a graphic designer & creative strategist specializing in minimalist, meaningful brand design.







︎Branding & identity
︎Creative strategy
︎Merchandise design
︎Presentation decks
︎Packaging design
︎Print collateral
︎Menu & book design
︎Social design
︎Illustration

Like what you see? Say hi.