V1 PROJECTS is a creative consultancy helping brands & creators define their voice, elevate their visuals, and tell better stories. Founded by Tori Simokov—brand designer, strategy leader, and writer behind the cult-favorite travel newsletter Window Seat.

Featured Projects


Photo by McGuire McManus

Tori Simokov helps good ideas look, sound, and feel as brilliant as they are.


As the founder of V1 Projects, she helps brands and creators turn vision into impact through sharp strategy and standout design.

She’s also the creator of Window Seat—a bestselling travel newsletter and Substack Featured Publication read by editors, celebrities, and tastemakers around the world. Equal parts editorial and aspirational, it’s become a trusted source for those who care as much about how they travel as where.

Before launching her own practice, Tori spent a decade leading strategy for global brands in media, hospitality, and tech. Today, she brings that expertise to clients who want to build something with depth, whether it’s a brand, a launch, or a story that actually sticks.

V1 is

  • The first version of a design

  • The “decision speed;” during takeoff, the point at which an aircraft must continue it’s ascent into the sky, no matter what



V1 PROJECTS is a creative consultancy helping brands & creators define their voice, elevate their visuals, and tell better stories. Founded by Tori Simokov—brand designer, strategy leader, and writer behind the cult-favorite travel newsletter Window Seat.




Featured Projects