V1 PROJECTS is an independent creative studio led by Tori Simokov, a graphic designer & creative leader who currently heads up the strategy team at Complex.

Featured Projects



︎Branding & identity 
︎Merchandise design
︎Packaging design
︎Print collateral
︎Menu & book design
︎Social design
︎Presentation design
︎Illustration
︎Creative strategy

Like what you see?
Say hi.

Photo by McGuire McManus


Tori Simokov

is a creative strategist and graphic designer, currently leading strategy at Complex. She brings a refined artistic eye and strategic insight to each project, specializing in emotionally compelling and performance-driven brand experiences.

She also authors the bestselling travel newsletter ‘Window Seat’ on Substack. She is based in Brooklyn, NY.

V1 is
  • The first version of a design
  • The “decision speed;” during takeoff, the point at which an aircraft must continue it’s ascent into the sky, no matter what


Special interests

  • Aviation
  • Nintendo
  • Boutique hotels





V1 PROJECTS is an independent creative studio led by Tori Simokov, a graphic designer & creative strategist specializing in minimalist, meaningful brand design.







︎Branding & identity
︎Creative strategy
︎Merchandise design
︎Presentation decks
︎Packaging design
︎Print collateral
︎Menu & book design
︎Social design
︎Illustration

Like what you see? Say hi.