V1 PROJECTS is an independent creative studio led by Tori Simokov, a graphic designer & creative strategist based in New York. She also writes Window Seat, a cult-favorite travel newsletter.

Featured Projects

Photo by McGuire McManus


Hi, I’m Tori 

—a writer, designer, and strategist focused on travel, storytelling, and taste. I’m the creator of Window Seat, a Substack Featured Publication read by some of the most discerning voices in media and style.

I help brands, newsletters, and creatives bring their ideas to life through clean, intentional design—across decks, merch, and digital launches.

V1 is
  • The first version of a design
  • The “decision speed;” during takeoff, the point at which an aircraft must continue it’s ascent into the sky, no matter what


Special interests

  • Aviation & Airlines
  • Boutique Hotels
  • Japan





V1 PROJECTS is an independent creative studio led by Tori Simokov, a graphic designer & creative strategist based in New York. She also writes Window Seat, a cult-favorite travel newsletter.