V1 PROJECTS is a creative consultancy helping brands & creators define their voice, elevate their visuals, and tell better stories. Founded by Tori Simokov—brand designer, strategy leader, and writer behind the cult-favorite travel newsletter Window Seat.

Featured Projects















Ställe Studios

2024



︎︎︎ Illustration
︎︎︎ Creative Direction
Ställe Studios is a treatment-focused facial studio in soho, New York that combines deep knowledge of medical and spa treatments in a boutique setting.

I partnered with the founder, Elizabeth Grace Hand, to create a set of bespoke illustrations that serve as a playful extension of the brand as submarks on shopping bags, temporary tattoos,  and more.









V1 PROJECTS is a creative consultancy helping brands & creators define their voice, elevate their visuals, and tell better stories. Founded by Tori Simokov—brand designer, strategy leader, and writer behind the cult-favorite travel newsletter Window Seat.




Featured Projects