V1 PROJECTS is a creative consultancy helping brands & creators define their voice, elevate their visuals, and tell better stories. Founded by Tori Simokov—brand designer, strategy leader, and writer behind the bestselling travel newsletter Window Seat.

Featured Projects















Ställe Studios

2024



︎︎︎ Illustration
︎︎︎ Creative Direction
Ställe Studios is a treatment-focused facial studio in soho, New York that combines deep knowledge of medical and spa treatments in a boutique setting.

I partnered with the founder, Elizabeth Grace Hand, to create a set of bespoke illustrations that serve as a playful extension of the brand as submarks on shopping bags, temporary tattoos,  and more.









V1 PROJECTS is a creative consultancy helping brands & creators define their voice, elevate their visuals, and tell better stories. Founded by Tori Simokov—brand designer, strategy leader, and writer behind the bestselling travel newsletter Window Seat.




Featured Projects