V1 PROJECTS is an independent creative studio led by Tori Simokov, a graphic designer & creative leader who currently heads up the strategy team at Complex.

Featured Projects



︎Branding & identity 
︎Merchandise design
︎Packaging design
︎Print collateral
︎Menu & book design
︎Social design
︎Presentation design
︎Illustration
︎Creative strategy

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Ställe Studios

2024



︎︎︎ Illustration
︎︎︎ Creative Direction
Ställe Studios is a treatment-focused facial studio in soho, New York that combines deep knowledge of medical and spa treatments in a boutique setting.

I partnered with the founder, Elizabeth Grace Hand, to create a set of bespoke illustrations that serve as a playful extension of the brand as submarks on shopping bags, temporary tattoos,  soft goods, and more. 










V1 PROJECTS is an independent creative studio led by Tori Simokov, a graphic designer & creative strategist specializing in minimalist, meaningful brand design.







︎Branding & identity
︎Creative strategy
︎Merchandise design
︎Presentation decks
︎Packaging design
︎Print collateral
︎Menu & book design
︎Social design
︎Illustration

Like what you see? Say hi.