V1 PROJECTS is a creative consultancy helping brands & creators define their voice, elevate their visuals, and tell better stories. Founded by Tori Simokov—brand designer, strategy leader, and writer behind the cult-favorite travel newsletter Window Seat.

Featured Projects















Margot

2024



︎ Shop the collection

︎︎︎ Branding
︎︎︎ Product design
︎︎︎ Graphic design
︎︎︎ Creative direction
Margot is a neighborhood restaurant in Fort Greene, Brooklyn.

I was tasked with creating a capsule of merchandise that embodies the amorphous, ever-changing spirit of Margot. The collection includes a hat, t-shirt, tote bag, and matchbooks and are available at the restaurant while supplies last.



Featured in Cup of Jo (as seen on Erika Veurink)




V1 PROJECTS is a creative consultancy helping brands & creators define their voice, elevate their visuals, and tell better stories. Founded by Tori Simokov—brand designer, strategy leader, and writer behind the cult-favorite travel newsletter Window Seat.




Featured Projects