V1 PROJECTS is an independent creative studio led by Tori Simokov, a graphic designer & creative leader who currently heads up the strategy team at Complex.

Featured Projects



︎Branding & identity 
︎Merchandise design
︎Packaging design
︎Print collateral
︎Menu & book design
︎Social design
︎Presentation design
︎Illustration
︎Creative strategy

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Margot

2024



︎ Shop the collection

︎︎︎ Branding
︎︎︎ Product design
︎︎︎ Graphic design
︎︎︎ Creative direction
Margot is a neighborhood restaurant in Fort Greene, Brooklyn.

I was tasked with creating a capsule of merchandise that embodies the amorphous, ever-changing spirit of Margot. The collection includes a hat, t-shirt, tote bag, and matchbooks and are available at the restaurant while supplies last.



Featured in Cup of Jo (as seen on Erika Veurink)






V1 PROJECTS is an independent creative studio led by Tori Simokov, a graphic designer & creative strategist specializing in minimalist, meaningful brand design.







︎Branding & identity
︎Creative strategy
︎Merchandise design
︎Presentation decks
︎Packaging design
︎Print collateral
︎Menu & book design
︎Social design
︎Illustration

Like what you see? Say hi.