V1 PROJECTS is an independent creative studio led by Tori Simokov, a graphic designer & creative leader who currently heads up the strategy team at Complex.

Featured Projects



︎Branding & identity 
︎Merchandise design
︎Packaging design
︎Print collateral
︎Menu & book design
︎Social design
︎Presentation design
︎Illustration
︎Creative strategy

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Soft Shoulder

2024



︎︎︎ Branding
︎︎︎ Illustration
︎︎︎ Product design
︎︎︎ Graphic design
︎︎︎ Art direction
︎︎︎ Copywriting

Soft Shoulder is a clean beauty & wellness brand that is committed to sustainable, eco-friendly formulas that make you feel good and help you create rituals that promote beauty and balance for the skin and mind.

My goal was to conceive a visual identity that was inspired by the healing and calming properties of the ocean, shapes and spirals found in nature, and colors that symbolize the Earth. 








V1 PROJECTS is an independent creative studio led by Tori Simokov, a graphic designer & creative strategist specializing in minimalist, meaningful brand design.







︎Branding & identity
︎Creative strategy
︎Merchandise design
︎Presentation decks
︎Packaging design
︎Print collateral
︎Menu & book design
︎Social design
︎Illustration

Like what you see? Say hi.