V1 PROJECTS is a creative consultancy helping brands & creators define their voice, elevate their visuals, and tell better stories. Founded by Tori Simokov—brand designer, strategy leader, and writer behind the cult-favorite travel newsletter Window Seat.

Featured Projects















Soft Shoulder

2024



︎︎︎ Branding
︎︎︎ Illustration
︎︎︎ Product design
︎︎︎ Graphic design
︎︎︎ Art direction
︎︎︎ Copywriting

Soft Shoulder is a clean beauty & wellness brand that is committed to sustainable, eco-friendly formulas that make you feel good and help you create rituals that promote beauty and balance for the skin and mind.

My goal was to conceive a visual identity that was inspired by the healing and calming properties of the ocean, shapes and spirals found in nature, and colors that symbolize the Earth. 






V1 PROJECTS is a creative consultancy helping brands & creators define their voice, elevate their visuals, and tell better stories. Founded by Tori Simokov—brand designer, strategy leader, and writer behind the cult-favorite travel newsletter Window Seat.




Featured Projects