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V1 PROJECTS is a creative consultancy helping brands & creators define their voice, elevate their visuals, and tell better stories. Founded by Tori Simokov—brand designer, strategy leader, and writer behind the cult-favorite travel newsletter Window Seat.
V1 PROJECTS is a creative consultancy helping brands & creators define their voice, elevate their visuals, and tell better stories. Founded by Tori Simokov—brand designer, strategy leader, and writer behind the cult-favorite travel newsletter Window Seat.
Featured Projects
NYOF x Staple
2022
︎ Generated $80K+ in revenue
︎Featured in Hypebeast
︎Featured in Complex
︎︎︎ Product design
︎︎︎ Graphic design
︎︎︎ Creative direction
︎Featured in Hypebeast
︎Featured in Complex
︎︎︎ Product design
︎︎︎ Graphic design
︎︎︎ Creative direction
STAPLE teamed up with emerging brand New York Old Friends on a limited-edition capsule collection titled "New York Old Friends with Staple."
I led the creative direction for the collection and designed and illustrated all of the graphics. The conceptual through-line of the collaboration is the notion of giving people their flowers while they can still smell them: an invitation to directly acknowledge & appreciate all the people in your orbit—those who inspire you, who look out for you, who help you grow.
The 20-piece collection included a reverse-fleece varsity jacket with custom patches and embroideries, short-sleeve and long-sleeve pocket tees, plush fleece hoodie and sweatpant sets, embroidered knit beanies, as well as a gold-rimmed ceramic catch-all dish.
I led the creative direction for the collection and designed and illustrated all of the graphics. The conceptual through-line of the collaboration is the notion of giving people their flowers while they can still smell them: an invitation to directly acknowledge & appreciate all the people in your orbit—those who inspire you, who look out for you, who help you grow.
The 20-piece collection included a reverse-fleece varsity jacket with custom patches and embroideries, short-sleeve and long-sleeve pocket tees, plush fleece hoodie and sweatpant sets, embroidered knit beanies, as well as a gold-rimmed ceramic catch-all dish.
Featured in Footwear News Oct ‘22 print issue (as seen on Jeff Staple)
