V1 PROJECTS is an independent creative studio led by Tori Simokov, a graphic designer & creative leader who currently heads up the strategy team at Complex.

Featured Projects



︎Branding & identity 
︎Merchandise design
︎Packaging design
︎Print collateral
︎Menu & book design
︎Social design
︎Presentation design
︎Illustration
︎Creative strategy

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NYOF x Staple

2022



︎ Shop the collection

︎Featured in Hypebeast
︎Featured in Complex

︎︎︎ Product design
︎︎︎ Graphic design
︎︎︎ Creative direction
STAPLE teamed up with emerging brand New York Old Friends on a limited-edition capsule collection titled "New York Old Friends with Staple."

I led the creative direction for the collection and designed and illustrated all of the graphics. The conceptual through-line of the collaboration is the notion of giving people their flowers while they can still smell them: an invitation to directly acknowledge & appreciate all the people in your orbit—those who inspire you, who look out for you, who help you grow.

The 20-piece collection included a reverse-fleece varsity jacket with custom patches and embroideries, short-sleeve and long-sleeve pocket tees, plush fleece hoodie and sweatpant sets, embroidered knit beanies, as well as a gold-rimmed ceramic catch-all dish. 


Featured in Footwear News Oct ‘22 print issue (as seen on Jeff Staple)









V1 PROJECTS is an independent creative studio led by Tori Simokov, a graphic designer & creative strategist specializing in minimalist, meaningful brand design.







︎Branding & identity
︎Creative strategy
︎Merchandise design
︎Presentation decks
︎Packaging design
︎Print collateral
︎Menu & book design
︎Social design
︎Illustration

Like what you see? Say hi.