V1 PROJECTS is a creative consultancy helping brands & creators define their voice, elevate their visuals, and tell better stories. Founded by Tori Simokov—brand designer, strategy leader, and writer behind the cult-favorite travel newsletter Window Seat.

Featured Projects















NYOF x Staple

2022



︎ Generated $80K+ in revenue

︎Featured in Hypebeast
︎Featured in Complex

︎︎︎ Product design
︎︎︎ Graphic design
︎︎︎ Creative direction
STAPLE teamed up with emerging brand New York Old Friends on a limited-edition capsule collection titled "New York Old Friends with Staple."

I led the creative direction for the collection and designed and illustrated all of the graphics. The conceptual through-line of the collaboration is the notion of giving people their flowers while they can still smell them: an invitation to directly acknowledge & appreciate all the people in your orbit—those who inspire you, who look out for you, who help you grow.

The 20-piece collection included a reverse-fleece varsity jacket with custom patches and embroideries, short-sleeve and long-sleeve pocket tees, plush fleece hoodie and sweatpant sets, embroidered knit beanies, as well as a gold-rimmed ceramic catch-all dish. 


Featured in Footwear News Oct ‘22 print issue (as seen on Jeff Staple)







V1 PROJECTS is a creative consultancy helping brands & creators define their voice, elevate their visuals, and tell better stories. Founded by Tori Simokov—brand designer, strategy leader, and writer behind the cult-favorite travel newsletter Window Seat.




Featured Projects