V1 PROJECTS is an independent creative studio led by Tori Simokov, a graphic designer & creative leader who currently heads up the strategy team at Complex.

Featured Projects



︎Branding & identity 
︎Merchandise design
︎Packaging design
︎Print collateral
︎Menu & book design
︎Social design
︎Presentation design
︎Illustration
︎Creative strategy

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W Hotels

2019 - 2020



︎︎︎ Graphic design
︎︎︎ Print/OOH
W Hotels is a luxury lifestyle hotel chain owned by Marriott International. New York locations include Times Square, Downtown, and Hoboken.

From May 2019 through March 2020, I produced, on average, 40 pieces of collateral per month for each of the New York properties, ranging from social media flyers to large-scale window wraps at W Hoboken.









V1 PROJECTS is an independent creative studio led by Tori Simokov, a graphic designer & creative strategist specializing in minimalist, meaningful brand design.







︎Branding & identity
︎Creative strategy
︎Merchandise design
︎Presentation decks
︎Packaging design
︎Print collateral
︎Menu & book design
︎Social design
︎Illustration

Like what you see? Say hi.