V1 PROJECTS is an independent creative studio led by Tori Simokov, a graphic designer & creative leader who currently heads up the strategy team at Complex.

Featured Projects



︎Branding & identity 
︎Merchandise design
︎Packaging design
︎Print collateral
︎Menu & book design
︎Social design
︎Presentation design
︎Illustration
︎Creative strategy

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Creative Strategy

2020 - 2024


︎︎︎ Creative strategy
︎︎︎ Brand partnerships


Drawing on my decade of experience in strategic marketing, I excel at turning one-page campaign briefs into culturally resonant campaigns that spark both emotional and performant responses.



Snapchat


As the Global Creative Strategy Lead supporting the CPG F&B vertical, I was tasked with concepting best-in-class campaigns and designing pitch decks for the biggest brands in the space, with a focus on cutting-edge augmented reality, creators, and content.  

SELECT PROJECTS



Gushers x NYFW: Black Voices Create (2023)
Brand Campaign

Gushers’ Black Voices Create aims to amplify the work of young Black creatives by providing access, exposure and financial compensation. During NYFW, they teamed up wit three up-and-coming Black fashion designers to create a limited edition fashion capsule that debuted both physically and digitally through two AR Lenses on Snapchat. The experiences allowed users to interact with high-fidelity digital renders of each garment, try them on themselves or on a friend using body tracking technology, and learn more about each designer & their brand story. The Lenses were available to try via Snapcodes on OOH and at an invite-only Hypebeast event that also featured a panel discussion with the BVC designers.





Coca-Cola Masterpiece (2023)
Brand Campaign

Bringing Coke’s Masterpiece spot to life in the real world, we created three AR Lenses that leveraged style transfer machine learning technology to literally turn you into three works of art: Starry Night, Girl with a Pearl Earring, or Aket’s Divine Idyll. The latter painted an interactive mural for Art Basel in Miami that the Snapchat camera could animate through AR using marker technology. Additionally, Coke launched AR OOH placements in over 900 locations across the US that allowed consumers to bring the art to life using Snapchat, and partnered with mega creator Zach King to amplify the campaign even further, garnering over 98 million views in just a few days. 





vitaminwater x Pride (2023)
Tentpole Moment

Being authentically “you” is a key message at the core of Pride Month as well as vitaminwater’s brand positioning. To help vitaminwater celebrate Pride, we partnered together on a first-of-it’s-kind AR Lens that connected Snapchatters & encouraged them to collaborate. Using innovative global persistent storage technology, Snapchatters around the world could simultaneously design a vitaminwater-branded pride float in real time to leave their mark during a major cultural moment.




Coca-Cola x The Kid Laroi: Coka Summer Music (2022)
Brand Campaign

With the goal of democratizing the music experience for teens during the summer of 2022, we augmented The Kid Laroi’s creative vision through a first-of-its-kind AR music video made possible by a groundbreaking motion capture performance. Fans got a first listen to the song through the Lens, which pulled them inside the mind and world of The Kid Laroi as they watched their favorite artist perform in a totally new way.




NTWRK 


As the Senior Creative Strategist for NTWRK—a livestream shopping platform for exclusive streetwear, sneakers, and more—I was responsible for working with brands across all verticals to concept campaigns that injected them into the heart of culture. Each campaign (and bespoke pitch deck) included an exclusive product drop, talent that resonated with a young audience, and an engaging content experience.

SELECT PROJECTS

Kingsford x Ben Baller (2021)
Product Drop & Episode

For Kingsford’s “Blaze Your Trail” campaign, NTWRK aligned Kingsford with celebrity jeweler Ben Baller to drop “the ultimate grilling kit” featuring a golden Everdure barbecue grill and luxe grilling accessories. In an exciting NTWRK episode, users tuned in to see Ben Baller & renowned chef Nyesha Arrington whip up delicious tacos using products.

I identified the talent, built the product & content strategy, and determined how best to insert the brand into culture through fostering meaningful engagement. The drop sold out in 11 seconds, and after sellout, was selling on secondary marketplaces for 5x retail.





X by Glenmorangie (2021)
Product Drop & Episode

Glenmorangie whisky teamed up with designer Brandon Blackwood, pianist Chloe Flower, creative Alani Figueroa and R&B artist Tone Stith to launch X by Glenmorangie, a new single malt Scotch whisky specially made for mixing. Known as the Glenmorangie Mix Makers, these eclectic creatives came together to collaborate on the design for an exclusive barware kit that was featured in two drawings on the NTWRK app.

My role was to build awareness of the new spirit by connecting to culture & creating novel moments for whisky consumption. I built the product & content strategy for the campaign, which was guided by how the Glenmorangie brand would resonate with the NTWRK audience.





Windows x Kerwin Frost (2021)
Product Drop & Episode

To inject Microsoft’s highly-anticipated new operating system into the zeitgeist, NTWRK tapped Kerwin Frost to use Windows 11 to design two home goods that dropped at TRANSFER, our culture & design festival.

My role was to generate excitment among a young, worldwide audience about the upcoming OS release. Through integrating a key component of the brand identity and identifying irreverent talent, I helped consumers authentically connect to the Microsoft brand.


︎Watch episode one + two



Hubspot x King Saladeen (2021)
Product Drop & Episode

HubSpot tapped NTWRK to bring their “Grow Better” mission to life through a partnership with visual artist King Saladeen, who created an exclusive NFT & art print. The partnership debuted at NTWRK’s 2021 edition of Beyond the Streets, a virtual art fair curated by Roger Gastman with art direction by Cleon Peterson.

My goal was to identify a visual artist who resonated with the campaign message while determining a product mix with mass consumer appeal. Both the NFT & art print sold out within minutes, establishing the collaboration as one of NTWRK’s most successful brand partnerships deals of 2021.


︎View the NFT





V1 PROJECTS is an independent creative studio led by Tori Simokov, a graphic designer & creative strategist specializing in minimalist, meaningful brand design.







︎Branding & identity
︎Creative strategy
︎Merchandise design
︎Presentation decks
︎Packaging design
︎Print collateral
︎Menu & book design
︎Social design
︎Illustration

Like what you see? Say hi.