V1 PROJECTS is a creative consultancy helping brands & creators define their voice, elevate their visuals, and tell better stories. Founded by Tori Simokov—brand designer, strategy leader, and writer behind the bestselling travel newsletter Window Seat.

Featured Projects
I design smart, beautiful creative for people who have something to say. Whether you're launching a newsletter, pitching an idea, or turning your taste into something tangible, I'll help you make it magnetic.

Design that sells a story. Strategy that sticks. Merch that makes people feel something.

Work with me on:

Newsletter Strategy & Design


Through thoughtful strategy and intentional design, I’ll help you clarify your positioning, build reader trust, and grow with purpose. From naming and visual identity to paid conversion tactics and content roadmaps, this is where taste meets traction.

→Who: Writers, editors, and creators launching their first newsletter or evolving an existing one
→What: Strategy sessions, visual identity packages, full-service brand kits
→Why: I built a best-selling, Substack-featured newsletter in under a year that is now read by celebrities and top voices in fashion and media with no gimmicky growth hacks—just clarity, taste, and strategic intent.


Brand Design


Design systems that translate your taste, tone, and vision into visuals that resonate. From logos to launch graphics, everything is built to reflect who you are, and help others recognize it too.

→Who: Founders, creatives, and content-driven brands ready to elevate or define their visual identity
→What: Logo suites, style guides, and brand collateral
→Why:  My design work blends clarity, taste, and cultural fluency that’s trusted by brands, writers, and tastemakers who care how they show up in the world.


Creative Strategy & Deck Design


Design that sells ideas and strategy that sharpens them.  From pitch decks to brand platforms, I help you clarify your thinking and present it beautifully.

→Who: Best for startups, agencies, founders, and creatives pitching work or looking to secure brand partnerships
→What: Campaign strategy decks, RFPs, brand refresh presentations, internal platforms
→Why: I spent a decade leading strategy for global brands in media, hospitality, and tech where I developed the strategy and design for pitch decks that helped secure over $100M in brand partnerships revenue.


Merchandise & Brand Collateral


Make your brand wearable, carryable, and instantly recognizable. Custom merch design for brands that want to live beyond the screen: stylish, strategic, and on-message.

→Who: Best for boutique brands, creative studios, creators, and more
→What: Apparel, packaging, keychains, totes, stickers, menu collateral, and more
→Why: One collaborative capsule collection that I launched from my own apparel brand generated $80K+ in revenue in six months.


1:1 Creative Consults


Fresh perspective, grounded advice, and next steps that actually help. Need eyes on your Substack, pitch deck, or brand identity? Let’s talk through it together.

→Who: Best for writers, designers, and entrepreneurs needing quick, high-value feedback
→What: 60-minute call + personalized recap
→Why: I’ve built brands, led strategy teams, and grown a top-ranked Substack. Now I help others do it faster and smarter.


Not sure what you need?
Let’s talk I’ll help you figure it out.



V1 PROJECTS is a creative consultancy helping brands & creators define their voice, elevate their visuals, and tell better stories. Founded by Tori Simokov—brand designer, strategy leader, and writer behind the bestselling travel newsletter Window Seat.




Featured Projects