V1 PROJECTS is an independent creative studio led by Tori Simokov, a graphic designer & creative strategist based in New York. She also writes Window Seat, a cult-favorite travel newsletter.

Featured Projects

I design smart, beautiful creative for people who have something to say. Whether you're launching a newsletter, pitching an idea, or turning your taste into something tangible—I'll help you make it magnetic.

Design that sells a story. Strategy that sticks. Merch that makes people feel something.

Work with me on:

Newsletter Strategy & Design


Give your newsletter the branding it deserves—cohesive visuals, smarter structure, and design that turns casual readers into paid subscribers.

→Who: Ideal for independent writers, editors, and media entrepreneurs
→What: Branding packages, launch kits, templates, layout systems
→Why: I built a best-selling, Substack-featured newsletter in under a year that is now read by celebrities and top voices in fashion and media.


Creative Strategy & Deck Design


Design that sells ideas—and strategy that sharpens them. From pitch decks to brand platforms, I help you clarify your thinking and present it beautifully.

→Who: Best for startups, agencies, founders, and creatives pitching new work
→What: Campaign strategy decks, RFPs, brand refresh presentations, internal platforms
→Why: In addition to leading creative strategy at Complex, I’ve developed the strategy and design for pitch decks that have helped secure over $200M in revenue.


Merchandise & Brand Collateral


Make your brand wearable, carryable, and instantly recognizable. Custom merch design for brands that want to live beyond the screen—stylish, strategic, and on-message.

→Who: Best for boutique brands, hotels, restaurants, creative studios, and creators, tastemakers
→What: Apparel, packaging, keychains, totes, stickers, menu collateral, and more
→Why: One collaborative capsule collection that I launched from my apparel brand generated $80K+ in revenue.


1:1 Creative Consults
Fresh perspective, grounded advice, and next steps that actually help. Need eyes on your Substack, pitch deck, or brand identity? Let’s talk through it together.

→Who: Best for writers, designers, and entrepreneurs needing quick, high-value feedback
→What: 60-minute Zoom session + personalized recap
→Why: I bring hands-on experience across writing, branding, and design—and I don’t waste your time.


Not sure what you need?

Let’s talk. I’ll help you figure it out.





V1 PROJECTS is an independent creative studio led by Tori Simokov, a graphic designer & creative strategist based in New York. She also writes Window Seat, a cult-favorite travel newsletter.