V1 PROJECTS is an independent creative studio led by Tori Simokov, a graphic designer & creative strategist based in New York. She also writes Window Seat, a cult-favorite travel newsletter.

Featured Projects















New York Old Friends

2019 - 2023



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︎ newyorkoldfriends

︎Featured in People

︎︎︎ Branding
︎︎︎ Product design
︎︎︎ Graphic design
︎︎︎ Web design
︎︎︎ Creative direction

"New York Old Friends" was born out of duality. Making it in this city means honoring the people and places that came before. Old friends made you. New York remakes you. This is the balance of becoming.

New York Old Friends was a label for living, wearing, and being founded by Tori Simokov in Brooklyn, New York in 2019 and retired in 2023.





Featured in Courier Magazine’s Oct/Nov ‘21 print issue








V1 PROJECTS is an independent creative studio led by Tori Simokov, a graphic designer & creative strategist based in New York. She also writes Window Seat, a cult-favorite travel newsletter.