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V1 PROJECTS is a creative consultancy helping brands & creators define their voice, elevate their visuals, and tell better stories. Founded by Tori Simokov—brand designer, strategy leader, and writer behind the cult-favorite travel newsletter Window Seat.
V1 PROJECTS is a creative consultancy helping brands & creators define their voice, elevate their visuals, and tell better stories. Founded by Tori Simokov—brand designer, strategy leader, and writer behind the cult-favorite travel newsletter Window Seat.
Featured Projects
New York Old Friends
2019 - 2023
︎ Shop NYOF
︎ newyorkoldfriends
︎Featured in People
︎︎︎ Branding
︎︎︎ Product design
︎︎︎ Graphic design
︎︎︎ Web design
︎︎︎ Creative direction
︎ newyorkoldfriends
︎Featured in People
︎︎︎ Branding
︎︎︎ Product design
︎︎︎ Graphic design
︎︎︎ Web design
︎︎︎ Creative direction
"New York Old Friends" was born out of duality. Making it in this city means honoring the people and places that came before. Old friends made you. New York remakes you. This is the balance of becoming.
New York Old Friends was a label for living, wearing, and being founded by Tori Simokov in Brooklyn, New York in 2019 and retired in 2023.
New York Old Friends was a label for living, wearing, and being founded by Tori Simokov in Brooklyn, New York in 2019 and retired in 2023.
Featured in Courier Magazine’s Oct/Nov ‘21 print issue
