V1 PROJECTS is an independent creative studio led by Tori Simokov, a graphic designer & creative leader who currently heads up the strategy team at Complex.

Featured Projects



︎Branding & identity 
︎Merchandise design
︎Packaging design
︎Print collateral
︎Menu & book design
︎Social design
︎Presentation design
︎Illustration
︎Creative strategy

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Say hi.

New York Old Friends

2019 - 2023



︎ Shop NYOF
︎ newyorkoldfriends

︎Featured in People
︎︎︎ Branding
︎︎︎ Product design
︎︎︎ Graphic design
︎︎︎ Web design
︎︎︎ Creative direction

"New York Old Friends" was born out of duality. Making it in this city means honoring the people and places that came before. Old friends made you. New York remakes you. This is the balance of becoming.

New York Old Friends was a label for living, wearing, and being founded by Tori Simokov in Brooklyn, New York in 2019 and retired in 2023.





Featured in Courier Magazine’s Oct/Nov ‘21 print issue





V1 PROJECTS is an independent creative studio led by Tori Simokov, a graphic designer & creative strategist specializing in minimalist, meaningful brand design.







︎Branding & identity
︎Creative strategy
︎Merchandise design
︎Presentation decks
︎Packaging design
︎Print collateral
︎Menu & book design
︎Social design
︎Illustration

Like what you see? Say hi.