V1 PROJECTS is an independent creative studio led by Tori Simokov, a graphic designer & creative leader who currently heads up the strategy team at Complex.

Featured Projects



︎Branding & identity 
︎Merchandise design
︎Packaging design
︎Print collateral
︎Menu & book design
︎Social design
︎Presentation design
︎Illustration
︎Creative strategy

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Fenty by Rihanna

2017



︎︎︎ Graphic design
︎︎︎ Brand partnerships
Rihanna’s Fenty x Puma SS18’s official after party was hosted at the Moxy Times Square Hotel in New York City.

As the marketing coordinator for the hotel, I created all of the marketing collateral for the party including the invite & step-and-repeat, wall decals, photobooth graphics, and neon signs. My designs embodied the bright colors & 80’s elements that Rihanna’s collection was inspired by.









V1 PROJECTS is an independent creative studio led by Tori Simokov, a graphic designer & creative strategist specializing in minimalist, meaningful brand design.







︎Branding & identity
︎Creative strategy
︎Merchandise design
︎Presentation decks
︎Packaging design
︎Print collateral
︎Menu & book design
︎Social design
︎Illustration

Like what you see? Say hi.