EV Salon
2024-Present



EV Salon is an invite-only space for handpicked connections. It’s a zero-agenda chance to meet the person you only know from Instagram or fall in love with a new friend. And it happens to have a waiting list of 500+ people on each coast.
The EV Salon brand design was born from the idea of effortless sophistication, the kind of feeling you’ll get attending a Salon. I continue to work hand-in-hand with the founder, Erika Veurink, to ensure that the EV Salon identity is consistent across each event with any new collateral that is needed like matchbooks, totes, branded popcorn pods, or custom chocolate bars.
The EV Salon brand design was born from the idea of effortless sophistication, the kind of feeling you’ll get attending a Salon. I continue to work hand-in-hand with the founder, Erika Veurink, to ensure that the EV Salon identity is consistent across each event with any new collateral that is needed like matchbooks, totes, branded popcorn pods, or custom chocolate bars.





V1 PROJECTS is an independent creative studio led by Tori Simokov, a graphic designer & creative strategist based in New York. She also writes Window Seat, a cult-favorite travel newsletter.
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