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V1 PROJECTS is an independent creative studio led by Tori Simokov, a strategy leader & brand designer based in New York. She also writes Window Seat, a cult-favorite travel newsletter.
V1 PROJECTS is an independent creative studio led by Tori Simokov, a strategy leader & brand designer based in New York. She also writes Window Seat, a cult-favorite travel newsletter.
Featured Projects
Kingsford x Ben Baller
2021
︎
The drop sold out in 11 seconds.
︎ After sellout, the exclusive grill was being sold on secondary marketplaces for 5x retail.
︎Featured in Hypebeast
︎Featured in Foodbeast
︎Featured in The Culture Curators
︎︎︎ Creative strategy
︎︎︎ Brand partnerships
︎ After sellout, the exclusive grill was being sold on secondary marketplaces for 5x retail.
︎Featured in Hypebeast
︎Featured in Foodbeast
︎Featured in The Culture Curators
︎︎︎ Creative strategy
︎︎︎ Brand partnerships
For the “Blaze Your Trail” campaign, NTWRK aligned Kingsford with celebrity jeweler Ben Baller to drop the ultimate grilling kit featuring a golden Everdure barbecue grill and luxe grilling accessories. In an exciting NTWRK episode, users tuned in to see Ben Baller & renowned chef Nyesha Arrington whip up delicious tacos using the ultra-exclusive grill and accessories.
My role as the lead strategist at NTWRK was to help Kingsford connect to multicultural millennial & gen-z consumers. I identified resonating talent, built the product & content strategy, and determined how best to insert the brand into culture through fostering meaningful engagement & massive awareness.
My role as the lead strategist at NTWRK was to help Kingsford connect to multicultural millennial & gen-z consumers. I identified resonating talent, built the product & content strategy, and determined how best to insert the brand into culture through fostering meaningful engagement & massive awareness.
V1 PROJECTS is an independent creative studio led by Tori Simokov, a graphic designer & creative strategist based in New York. She also writes Window Seat, a cult-favorite travel newsletter.
Featured Projects
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