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V1 PROJECTS is an independent creative studio led by Tori Simokov, a graphic designer & creative leader who currently heads up the strategy team at Complex.
V1 PROJECTS is an independent creative studio led by Tori Simokov, a graphic designer & creative leader who currently heads up the strategy team at Complex.
Featured Projects
︎Branding & identity
︎Merchandise design
︎Packaging design
︎Print collateral
︎Menu & book design
︎Social design
︎Presentation design
︎Illustration
︎Creative strategy
︎Merchandise design
︎Packaging design
︎Print collateral
︎Menu & book design
︎Social design
︎Presentation design
︎Illustration
︎Creative strategy
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Say hi.
Kingsford x Ben Baller
2021
︎
The drop sold out in 11 seconds.
︎ After sellout, the exclusive grill was being sold on secondary marketplaces for 5x retail.
︎Featured in Hypebeast
︎Featured in Foodbeast
︎Featured in The Culture Curators
︎︎︎ Creative strategy
︎︎︎ Brand partnerships
︎ After sellout, the exclusive grill was being sold on secondary marketplaces for 5x retail.
︎Featured in Hypebeast
︎Featured in Foodbeast
︎Featured in The Culture Curators
︎︎︎ Creative strategy
︎︎︎ Brand partnerships
For the “Blaze Your Trail” campaign, NTWRK aligned Kingsford with celebrity jeweler Ben Baller to drop the ultimate grilling kit featuring a golden Everdure barbecue grill and luxe grilling accessories. In an exciting NTWRK episode, users tuned in to see Ben Baller & renowned chef Nyesha Arrington whip up delicious tacos using the ultra-exclusive grill and accessories.
My role as the lead strategist at NTWRK was to help Kingsford connect to multicultural millennial & gen-z consumers. I identified resonating talent, built the product & content strategy, and determined how best to insert the brand into culture through fostering meaningful engagement & massive awareness.
My role as the lead strategist at NTWRK was to help Kingsford connect to multicultural millennial & gen-z consumers. I identified resonating talent, built the product & content strategy, and determined how best to insert the brand into culture through fostering meaningful engagement & massive awareness.
V1 PROJECTS is an independent creative studio led by Tori Simokov, a graphic designer & creative strategist specializing in minimalist, meaningful brand design.
Featured Projects
Services
Services
︎Branding & identity
︎Creative strategy
︎Merchandise design
︎Presentation decks
︎Packaging design
︎Print collateral
︎Menu & book design
︎Social design
︎Illustration
︎Creative strategy
︎Merchandise design
︎Presentation decks
︎Packaging design
︎Print collateral
︎Menu & book design
︎Social design
︎Illustration
Like what you see? Say hi.
© V1 PROJECTS INC.