V1 PROJECTS is a creative consultancy helping brands & creators define their voice, elevate their visuals, and tell better stories. Founded by Tori Simokov—brand designer, strategy leader, and writer behind the bestselling travel newsletter Window Seat.

Featured Projects

Kingsford x Ben Baller

2021 



︎ The drop sold out in 11 seconds.

︎ After sellout, the exclusive grill was being sold on secondary marketplaces for 5x retail.

︎Featured in Hypebeast
︎Featured in Foodbeast
 ︎Featured in The Culture Curators


︎︎︎ Creative strategy
︎︎︎ Brand partnerships

For the “Blaze Your Trail” campaign, NTWRK aligned Kingsford with celebrity jeweler Ben Baller to drop the ultimate grilling kit featuring a golden Everdure barbecue grill and luxe grilling accessories. In an exciting NTWRK episode, users tuned in to see Ben Baller & renowned chef Nyesha Arrington whip up delicious tacos using the ultra-exclusive grill and accessories.

My role as the lead strategist at NTWRK was to help Kingsford connect to multicultural millennial & gen-z consumers. I identified resonating talent, built the product & content strategy, and determined how best to insert the brand into culture through fostering meaningful engagement & massive awareness.










V1 PROJECTS is a creative consultancy helping brands & creators define their voice, elevate their visuals, and tell better stories. Founded by Tori Simokov—brand designer, strategy leader, and writer behind the cult-favorite travel newsletter Window Seat.




Featured Projects