V1 PROJECTS is an independent creative studio led by Tori Simokov, a graphic designer & creative leader who currently heads up the strategy team at Complex.

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MTV’s 40th Anniversary

2021



︎Featured in Paper

︎︎︎ Creative strategy
︎︎︎ Brand partnerships
To commemorate MTV’s 40th anniversary, NTWRK tapped celebrity jeweler Ben Baller to pay homage to the cultural behemoth by designing custom pendants of the iconic MTV logo on a gold rope chain. The chains were debuted by Fat Joe at the 2021 VMA’s and then featured in two giveaways on the NTWRK app.

My role as the lead strategist was to find an interesting way to honor the legacy of the enduring media brand while introducing it to the upcoming generation. By pairing a cultural icon like Ben Baller with the infamous visual that is the MTV logo, we were able to create a new-to-world product that was both exciting & accessible to younger consumers.




Fat Joe wearing the MTV chain at the MTV VMA’s





V1 PROJECTS is an independent creative studio led by Tori Simokov, a graphic designer & creative strategist specializing in minimalist, meaningful brand design.







︎Branding & identity
︎Creative strategy
︎Merchandise design
︎Presentation decks
︎Packaging design
︎Print collateral
︎Menu & book design
︎Social design
︎Illustration

Like what you see? Say hi.